That's exactly what Jones says his company is doing. "We're raising the bar for urban entertainment, especially in how the media perceives it. "We approach it from a standard of quality," he says. "The residual value to the viewer is powerful and it addresses what urban has become -- skurban (skateboarding urbanites) and blipsters (black hipsters) -- tilting that biege mass all at once. We're not focusing on the artist getting shot to boost his soundscan numbers, we're adding substance and brining you depth. We're bringing soul back."
I don't know about you, but it makes me wonder: what would MLK say?